The Distribution Pattern And Marketing Efficiency Of Robusta Coffee At Tanggamus Regency

Coffee is one of the plantation comodities in Indonesia which has important economic value as a source income for country. Marketing most essential sub-systems to ensure successfulness agriculture. This research aims know pattern marketing channels robusta coffee and make analysis efficiency level at Tanggamus Regency. The main problem this formed will affect final price product market. method used was descriptive using snowball sampling technique with 68 farmers 4 traders respondents. analaysis margin gap selling producers consumers. Farmer’s share farmers. result shows that there are 3 patterns channel, they are: (1) Farmers big collective exporters, (2) (3) small exporters. efficient channel first because it smallest whose Rp. 1.520/Kg highest farmer’s reaches 93,42%.